News


FOR IMMEDIATE RELEASE

 

Contact:                                                                                             

Jodi Scranton, Ron Lewis Automotive Group

P:  724-846-1440

jscranton@ronlewisautomotive.com

RON LEWIS AUTOMOTIVE LAUNCHES PITTSBURGH'S MOST LUCRATIVE

TECHNICIAN HIRING AND RETENTION PROGRAM

$50,000 Employer Paid Bonus Available Over Five Years


PITTSBURGH, PA - October 9, 2019 - Ron Lewis Automotive Group today announced a new hiring and retention program for Automotive Technicians joining or currently employed by the Company.  The program has three levels of payout depending on the technician's certification level with a total bonus available of $50,000 over five years. This program presents Automotive Technicians with a career opportunity rather than just a job opportunity.   

 

Level 3 or Master Level Technicians receive a bonus level of $10,000 per year if they have achieved Master level certification by their anniversary date.  Level 2 certified technicians will receive a bonus level of $5,000 per year, and entry level technicians who achieve a Level 1 certification by their anniversary date are eligible to participate in the program receiving a bonus level of $2,000 per year.  An increasing vested percentage of the bonus becomes available for withdrawal each year, with the amount being fully vested and available by the completion of year five.  Technicians may also advance within the program with additional achieved certifications as of their anniversary year to participate at an increased bonus level. 

 

"This program has been met with much enthusiasm by our current team of technicians and it has already started attracting new technician talent to interview with our organization," said Gwen Lewis, Co-President, Ron Lewis Automotive Group.  "Automotive technicians are the heart of our business - and are in high demand in our area.  This unique program rewards them for remarkable career advancements and for longevity with our Company." 


Ron Lewis Automotive Group is hiring technicians across four locations in Cranberry, Pleasant Hills, Waynesburg and Beaver Falls.  Candidates interested in joining the Ron Lewis Automotive technician team should visit ronlewisautomotive.com/careers and email resumes to employment@ronlewisautomotive.com for consideration. 

 

About Ron Lewis Automotive Group
Founded in 1975, today the Ron Lewis Automotive Group has grown to over 300 employees and six dealerships located in Pleasant Hills, Waynesburg, Cranberry and Beaver Falls.  The group comprises:   Ron Lewis Chrysler Dodge Jeep Ram Pleasant Hills; Ron Lewis Ford Beaver Falls; Ron Lewis Kia Beaver Falls; Ron Lewis Chrysler Dodge Jeep Ram Fiat Cranberry; Ron Lewis Chrysler Dodge Jeep Ram Waynesburg; Ron Lewis Alfa Romeo / Pre-Owned Cranberry.


Our Mission is to Pleasantly Surprise Our Customers with a Remarkable Vehicle Purchase and Ownership Experience.  We do this by remaining committed to our customers' experience and remaining competitive on selection and price.  Today "We Have Your Keys℠" to over 1,000 vehicles in inventory, offer two body shop locations, are home to Pittsburgh's only Souped Up Garage, and sell everything from under-$9,000 used cars, to heavy duty trucks, to high performance SRT vehicles.  Ron Lewis Automotive proudly offers "On-Demand" services, including test drives, trade appraisals, "Buy Online" capability and vehicle delivery to a customer's home, office, or location of choice.  To learn more about our organization or to shop for your next vehicle online, visit us online at www.ronlewisautomotive.com.
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The New Alfa Romeo Tonale Concept Vehicle: Electrification Meets Beauty And Dynamism


March 5, 2019 , Turin, Italy - Alfa Romeo is breaking into the electric vehicle world at the 2019 Geneva International Motor Show, revealing the new concept of the Alfa Romeo Tonale premium compact SUV. The Tonale is the first plug-in hybrid and the first premium compact SUV for Alfa Romeo. It rewrites the rules of today's fastest growing segment using the brand's trademark language made up of gorgeous Italian design and unparalleled driving dynamics.

A Premium Compact SUV Inspired By Beauty And Alfa Romeo's Design DNA
The design of the Tonale is an expression that looks fondly into our future. Its compact dimensions embody unique Italian design and the unmistakable original and modern style typical of Alfa Romeo, striking the perfect blend of valued heritage and anticipation of a new evolution. Alfa Romeo holds dear the essence of Italian art and sculpture through the timeless "artigianale" experience of hand sculpting.

The Tonale is inspired by the beauty and nuances associated with human forms, and the organic movement of light resulted by pure lines and volumes. Its design tangibly recalls a number of time-honored style elements that are synonymous with the rich history of Alfa Romeo, with an execution that excites a modern approach to the new Alfa Romeo anatomy.

An element that echoes the tradition of Alfa Romeo's DNA is the phone dial wheel. The Tonale's 21-inch wheel design displays this through a lightweight architectural construction, creating an honest and impactful execution of the circular theme. The lineage of the phone dial wheel dates back to the 1960s, worn proudly on the iconic 33 Stradale. The distinctive Tonale wheel design is also celebrated harmoniously with an exclusive Pirelli tire scheme.

The bold, elegant volumes of the body side make reference to a seemingly distant past, recalling the sensual qualities found in the pure forms of the Duetto and the Disco Volante Spider, while the Tonale's "Linea GT" interprets the tension and confidence of the pouncing stance found on the beloved GT Junior. The front end sports Alfa Romeo's signature "Trilobo" and the distinctive "Scudetto" grille that serves as the central point of strength, driving the speed and fluidity that moves throughout the Tonale. Flanking the iconic "Scudetto" and completing the front monographic is the "3 plus 3" forward lighting that evokes the proud gaze reflective of the SZ and Brera. The rear of the Tonale is elegantly defined by an enveloping window volume, complemented on top by the suspended wing that enhances the continuity between the transparent roof and the rear window itself. As every Alfa Romeo design is cared for through the human touch, the rear lighting is reminiscent of an artistic signature, rather than an optical lighting element … a sort of luminous signature born directly from the artist's hand.  

With the inspiration of Alfa Romeo's racing history at the core, the Tonale interior design conjures the passion associated with providing a spirited drive through dynamic form and pure sculpture. The interior of the Tonale is very driver oriented and the overall layout is designed comfortably for four passengers. The hand-drawn gestural lines stretch throughout the environment to create a muscular tension, as if what surrounds you is ready to lunge forward. The emotional significance of the Tonale interior is also generated by the contrast of rich materials, such as the cold solidity of aluminum combined with the soft and welcoming warmth of the leather and Alcantara. Inside there are translucent backlit panels, such as the central tunnel, providing the perfect location for the essential Alfa Romeo element, the DNA drive mode selector. The Tonale interior provides an inclusive experience, with details typically reserved for the exclusive. The interior is immersive and welcoming, with the dynamic attributes appreciated by those who love to drive.

The Tonale concept vehicle is equipped with the highest levels of technology to ensure a connected, comfortable and dynamic user experience, while keeping the pleasure of a sporty drive at the forefront.

The driver's attention will be on the road, with the peripheral focus on a 12.3-inch full digital cluster and a 10.25-inch touchscreen central head unit. The new infotainment features a seamless and fluid multitasking interface that allows the driver to have all the latest features and functionality readily available at their fingertips. The Tonale allows the driver to be fully connected to the Alfa Romeo Lifestyle and Social communities, realized and presented through the new infotainment features, "Alfista" and "Paddock".
 
  • "Alfista" is an immersive Alfa Romeo Lifestyle experience, providing a fully connected interface with select Alfa Romeo clubs and community events, such as gatherings, drives and meets. This in-vehicle app allows the driver access to live news and updates about the current happenings of the Alfa Romeo brand. The customer has the ability to confirm attendance to events and gatherings, order Alfa Romeo Racing tickets, as well as apply for opportunities to win VIP access to special Alfa Romeo sponsored events, just to name a few.
  • "Paddock" is the Alfa Romeo Tonale in-vehicle garage and market for real-time viewing and purchasing of the latest interior and exterior performance upgrades and equipment. The Paddock app also enables the customer to scroll through the latest offerings of Alfa Romeo Merchandise and Apparel, which can be ordered direct with the touch of the screen.

The Alfa Romeo Tonale is our look into the future of the premium compact SUV segment, creating a holistic creative expression and through the blend of beauty and technology. For Alfa Romeo Design, it is our "opera d'arte," or piece of art … otherwise expressed as our Alfa Romeo Tonale.

Authentically Alfa Romeo
The Tonale marks the debut of the brand in the premium compact utility vehicle segment and does so in line with the characteristics that have always identified each Alfa Romeo model. The goal is to deliver the best driving dynamics in the segment and to apply electrification in perfect Alfa Romeo style.

It is the natural evolution of the brand on the way toward propulsive synergy capable of enhancing performance and driving dynamics. Rather than simply adapting to new standards, with the Tonale concept car Alfa Romeo is reinterpreting its own DNA to capture the new idea of beauty, energy, harmony, efficiency and driving user-friendliness.

The electrification of Alfa Romeo comes at the service of sportiness and emphasizes the famous "Mechanics of Emotions" mission of the brand. For this reason, it has no need to express itself through signatures or decided livery, but just with small details such as the Alfa logo, or "Biscione" in hybrid optics, a small yet definitive detail that enhances the Tonale. The rear electric engine opens the way to new technological solutions that offer driving dynamics, maximizes the drive and the pleasure of sporty driving. The evolution is also evident in the drive modes managed by Alfa D.N.A. From the beginning on the 4C and through the development with Giulia and Stelvio, it has reached the Tonale and now implements specific energy management functions.
 
  • "Dynamic" mode evolves into "Dual Power" mode and guarantees maximum output from the two engines
  • "Natural" mode continues to maintain the best performance optimization, and the compromise between using electric and internal combustion engines is managed automatically. This translates into everyday energy and fuel savings, but not at the detriment of performance
  • The "Advance Efficiency" mode becomes "Advance E" for performance in full electric mode. So, in line with the principles of the brand, the plug-in hybrid propulsion enhances the beauty, sporty and dynamic driving characteristics of each Alfa Romeo model, taking them to a new level. In Tonale, electrification embraces performance and represents a new way to achieve high performance and outstanding driving fun
  • The infotainment touch screen features an "E-mozione" button, which offers specific throttle settings, sharper braking and a more direct steering response

Alfa Romeo Tonale
The Tonale embodies the adventure potential of a premium compact, dynamic sport utility vehicle capable of guaranteeing the adrenaline of sporty driving inherent in the legend of the brand, in urban settings with the same ease. The hum of the electric motor accompanies the genuinely Alfa Romeo roar creating an efficient, exciting synergy at the service of driving pleasure. The energy switch to electric is the latest key page in the 109-year-long history of the Alfa Romeo legend and one which will propel the brand into the future.

This is also behind the name chosen for the new concept car. The Tonale Pass, not far from the Stelvio Pass in the Alps, is a large natural amphitheater famous for its majestic peaks, the natural spectacle of frothy waterfalls and snow all year round in a breath-taking natural setting. Directly connected to the Stelvio Pass, excitement and harmony coexist in the Tonale Pass area. The Tonale is an important development under the sign of continuity and geographical proximity, an evolution traced in time in an evocative association.
 
About Alfa Romeo
Since its foundation in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. Born from the world's greatest driving road - the Stelvio Pass - the Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV that could only be from Italy. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies, seductive Italian style and an exhilarating driving experience to the premium mid-size sedan segment. Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the Giulia Quadrifoglio and the Stelvio Quadrifoglio feature Alfa Romeo's most powerful production engine ever with best-in-class 0-60 mph times of 3.8 and 3.6 seconds, respectively. Rounding out Alfa Romeo's world-class lineup is the handcrafted Alfa Romeo 4C Spider, which represents the purest form of La meccanica delle emozioni (the mechanics of emotion), with its race-inspired, mid-engine design and state-of-the-art, Formula 1-inspired carbon fiber monocoque chassis.

Lidia's Pittsburgh and Ron Lewis Alfa Romeo to Host 'Alfa al Fresco'

Featuring Piastra Dining and Alfa Romeo Test Drives

 

Tuesday, July 17th, 2018 (Pittsburgh, PA) - Lidia's Pittsburgh and Ron Lewis Alfa Romeo invite guests to transport themselves to the streets of Italy with Alfa al Fresco. On August 10th from 5:00pm - 9:00pm, the duo will shut down 15th Street between Smallman Street and Penn Avenue for a can't miss event of the summer.  Indulge in an evening of cuisine and refreshments from Lidia's Pittsburgh, test drives from Alfa Romeo, and live tunes from DJ SMI.

Lidia's Pittsburgh Executive Chef, Daniel Walker will man the grill with piastra style dining featuring fresh seafood and vegetables reminiscent of traditional Italian outdoor dining. The Ron Lewis Alfa Romeo team will entertain guests with test drives and features of the 2018 Stelvio and Giulia models.

"We are so excited to partner with Lidia's Pittsburgh for this event", said Gwen Lewis, Co-President of the Ron Lewis Automotive Group.  "It will be a great celebration of Italian cuisine and beautifully engineered Italian cars." 

Two tiers of tickets are available for purchase. Packages are as follow:

 Giulia ($25)

Complimentary Test Drive

Signature Mocktail

Plate of Cicchetti (Small Bites)


Stelvio ($55)

Complimentary Test Drive

Signature Mocktail (Pre-Test Drive)

Plate of Cicchetti

Signature Cocktail (Post-Test Drive)

Piestra Cuisine Prepared by Executive Chef Daniel Walker

 

For more information or to purchase tickets visit Showclix.

Who: Lidia's Pittsburgh and Ron Lewis Alfa Romeo

What: Alfa al Fresco

When: August 10th, 5 PM - 9 PM

Where: Lidia's Pittsburgh

 

ABOUT LIDIA'S PITTSBURGH

 

Lidia's Pittsburgh opened in March of 2001 in the heart of Pittsburgh's historic Strip District, following the renowned success of Lidia's Kansas City, the first venture outside of Manhattan for Lidia Bastianich. The restaurant boasts an open-warehouse atmosphere designed by acclaimed New York architect David Rockwell. Inspired by the fresh authenticity of time-honored authentic Italian food, Lidia's Pittsburgh honors the iconic culinary ingenuity of Lidia Bastianich, Emmy award-winning television host, author, chef and restaurateur. The restaurant concept embraces the freshest, locally sourced ingredients with made-from-scratch technique. Under the direction of Executive Chef Daniel Walker, the menu recalls familiar, timeless classics with an emphasis on authentic and seasonal Italian food; featuring daily selections of homemade pasta, served tableside, along with imported meats and cheeses, fresh seafood, and rustic Italian favorites including ossobucco, a slow braised Heritage Pork Shank with barley risotto, in addition to a finely curated Italian wine list. Lidia's Pittsburgh's inviting ambiance is the ideal destination for hosting a wide array of events, from intimate occasions to large celebrations and corporate affairs. Lunch is served Monday through Friday from 11:30 a.m. to 2 p.m. Dinner is served daily 5 p.m. to 9 p.m. Monday through Thursday, 5 p.m. to 10 p.m. on Friday, 4:30 p.m. to 10 p.m. on Saturday, and 4:30 p.m. to 9 p.m. on Sunday. Brunch is served every Saturday and Sunday from 11:00 a.m. to 2:30 p.m. For reservations, call the restaurant at 412-552-0150, or visit www.lidias-pittsburgh.com for more information.

RON LEWIS ALFA ROMEO SPONSORS 2018 "FASHION WITH COMPASSION" BENEFITING THE AMERICAN HEART ASSOCIATION

(Pittsburgh, PA) - February 14, 2018 -- Ron Lewis Alfa Romeo announced today it is the exclusive Automotive Sponsor of Pittsburgh Magazine's 2018 "Fashion with Compassion" Fundraiser.  This event benefits the American Heart Association's "Go Red for Women" initiative, which aims to raise awareness about the dangers of heart disease in women. Fashion with Compassion (FWC) will be held on Thursday, Feb. 22 from 6-8:30pm at SLATE Studios in Pittsburgh's Strip District.  

The evening will feature a live fashion show, vendor booths, silent auction, food, open bar and more. All ticket proceeds benefit the American Heart Association. Ron Lewis Automotive Group Co-President, Gwen Lewis stated: "Fashion with Compassion presented a great opportunity for us to introduce the Alfa Romeo Giulia and Stelvio to more Pittsburghers while raising funds for an important cause."  

Ron Lewis Alfa Romeo will be featuring male models from Commonwealth Proper, a full-service, private wardrobe agency specializing in men's custom suits and formal wear.  In the spirit of the evening, Ron Lewis Alfa Romeo will offer "Fashion with Compassion" attendees a $500 Voucher towards the purchase of an Alfa Romeo by 2/28/18 and will donate $100 to the American Heart Association with each completed sale.  Commonwealth Proper will also donate 10% of sales for appointments booked by FWC attendees through 3/31/18 to the charity.  

For more information about the event, visit:  http://www.pittsburghmagazine.com/Pittsburgh-Magazine/January-2018/2018-Fashion-with-Compassion/.  



RON LEWIS ALFA ROMEO HOSTS HOLIDAY LUNCHEON BENEFITING CHRISTOPHER'S KITCHEN AT SIENNA ON THE SQUARE

(Pittsburgh, PA) - November 27, 2017 -- Ron Lewis Alfa Romeo has announced a partnership with Christopher's Kitchen this holiday season as part of a year-end initiative to give back to the Pittsburgh community. Christopher's Kitchen is a newly established local non-profit dedicated to nourishing the families and caregivers of children admitted into Children's Hospital of Pittsburgh. Ron Lewis Alfa Romeo is hosting a Holiday Luncheon benefiting Christopher's Kitchen on Thursday, December 14th from 12:00pm to 2:00pm at Sienna On The Square.

Attendees are invited to indulge in Italian cuisine, listen to live music by Christina Chirumbolo, learn more about the inspiring impact of Christopher's Kitchen, while experiencing test drives in the latest vehicle models from Ron Lewis Alfa Romeo. The event will feature a truffle bar with artistic creations from A519 Chocolate, as well as men's and women's holiday fashions by Heinz Healy's and Peter Lawrence. Downtown salon, Izzazu Salon Spa & Serrata will also be on-site to raffle off a holiday gift basket of hair products.

Ron Lewis Automotive Group Co-President, Gwen Lewis stated: "It has been an exciting first year for Ron Lewis Alfa Romeo and we're bringing 2017 to a close in a way that celebrates the Alfa Romeo brand and supports the newly launched efforts of Christopher's Kitchen." 

At the luncheon, the 2018 Alfa Romeo Stelvio and 2018 Alfa Romeo Giulia will be available for attendees to test drive around downtown Pittsburgh and Market Square. For every test drive completed, Ron Lewis Alfa Romeo will donate $20 to Christopher's Kitchen to aid in helping caregivers and families in need.  Ron Lewis Alfa Romeo will also display the 2017 Art Car, a Giulia dipped and hand-painted by local artist, Dave O'Brien. The Art Car first debuted at the 2017 Pittsburgh Vintage Grand Prix and serves as a tribute to Pittsburgh icon, Andy Warhol.

The event is free but requires advance reservation as space is limited. To RSVP, alexmc@acrobatiqucreative.com and to join the conversation, visit https://www.facebook.com/alfaromeopgh/.

About Christopher's Kitchen

Christopher's Kitchen is a nonprofit organization that is dedicated to feeding the caregivers of children admitted to Children's Hospital of Pittsburgh of UPMC.  Christpher's Kitchen is committed to helping families and caregivers take care of themselves so they can better comfort those around them.  The idea to provide this much needed service came from a mother who lost her son to suicide.  In 2012, Joni D'Alessandro lost her son Christopher and to fill the void in her life, she began to volunteer at Children's Hospital of Pittsburgh of UPMC.  It was at one of her volunteer sessions that she became aware of the need to nourish the caregivers of admitted.



RON LEWIS ALFA ROMEO SPONSORS PITTSBURGH VINTAGE GRAND PRIX CORTILE ITIALIAN CAR SHOW

CRANBERRY TOWNSHIP, PA - February 13, 2017 - Ron Lewis Alfa Romeo today announced its sponsorship and a unique opportunity for new owners at the 2017 Cortile, the Italian Car Show, at The Pittsburgh Vintage Grand Prix showgrounds this July 15-16. Alfa Romeo has been selected as the Cortile's 2017 Proiettore Macchina.  

Ron Lewis Alfa Romeo is the only official retailer of Alfa Romeo models in a 50 mile radius from their 20839 Route 19, Cranberry Township showroom.  According to Jobie Glessner, the General Manger at Ron Lewis Alfa Romeo, "We are really honored to represent Alfa Romeo. The history of Alfa Romeo is incredibly inspiring.  Alfa Romeo is such an iconic marque! We are just really proud to represent it for all of the Alfisti!"  Ron Lewis Alfa Romeo has already received shipments of the much anticipated 2017 Giulia, available at www.ronlewisalfaromeo.com.  

The first 10 customers at Ron Lewis Alfa Romeo will be invited to display their new Alfa Romeos within the Proiettore Macchina show at this year's Cortile.  Each owner will receive lunch amenities, a dash plaque, race program and poster.  Alfa Romeo lovers, at Ron Lewis Alfa Romeo, "We Have Your Keys" - or should we say, "Abbiamo Tuo Chiavi!"

The "Cortile" is the Italian Car Show at The Pittsburgh Vintage Grand Prix. In Italian "Cortile" translates into courtyard which is an appropriate name for the display of fine Italian macchina on the 18th fairway of the Bob O'Connor Golf Course at Schenley Park during the Pittsburgh Vintage Grand Prix.  Each year the Cortile selects a marque or model to highlight for the annual event based upon factors such as historical significance, unique local interest or brand resurgence.

About the Pittsburgh Vintage Grand Prix

The Pittsburgh Vintage Grand Prix, presented by the Greater Pittsburgh Automobile Dealers Foundation, has a mission is to produce a world-class vintage racing event in order to raise funds that help provide residential care, treatment and support individuals with autism and intellectual and developmental disabilities in the Pittsburgh region through the Autism Society of Pittsburgh and Allegheny Valley School.  More information is available at //www.pvgp.org


"THREE RIVERS ALFISTI" LAUNCHES AS NEW ALFA ROMEO OWNERS CLUB

PITTSBURGH, PA - July 13, 2017 - "Three Rivers Alfisti" has officially launched as the first Alfa Romeo Owners Club Chapter established in the United States in approximately 20 years.  The local chapter is recognized and affiliated with the National Alfa Romeo Owners Club.  New and current Alfa Romeo owners may join by visiting //www.aroc-usa.org/membership/.  At 2pm on Saturday, July 15 during the Italian Cortile at the Pittsburgh Golf Club, the Three Rivers Alfisti and all interested members are invited to gather to celebrate the launch.

Three Rivers Alfisti is based in Western Pennsylvania with membership throughout the Tri-state area.  Membership comprises the Western side of the Appalachian Mountains up to Erie, PA, into South-Eastern Ohio and Northern West Virginia.

History

In the late 1970's Howard West, Don Wannagat, Kevin Benzenhoefer and several others initiated the development of an Alfa Romeo Owners Group in the Pittsburgh area called "Allegheny Alfisti". Several meetings where held over about 3 years, but the club wasn't able to get up and running.

In 2010, during the Pittsburgh Vintage Grand Prix's Cortile Italian Car Show, Alfa owners, Marianne Fenoglietto and Jim Shaw, started discussing the idea of creating an AROC chapter in Western Pennsylvania. The idea was discussed for quite a number of years, but again no one could really take the mantle of leadership to get a club launched.

In 2016, Ron Lewis Automotive Group became the only local Alfa Romeo dealer in the Pittsburgh area.   In April 2017, Ron Lewis Alfa Romeo hosted a launch event for the 2017 Alfa Romeo Giulia, which was attended by many local Pittsburgh Alfisti.  The idea for an Owners Club Chapter was again revisited.  Jim Neville and Bernie Martin, both Alfa owners, collaborated with Gwen Lewis from Ron Lewis Alfa Romeo on pursuing the Chapter formation and launch.

Three Rivers Alfisti Founding Officers

Jim Neville, President - Jim is a long-time Alfa enthusiast and owner of an award winning 1967 Duetto Spider.  He is Vice President of Oil and Gas at Equipment & Controls, Inc. in Pittsburgh PA.  "It's perfect timing for the Three Rivers Alfisti to officially kick off at the Cortile Italian Car Show Saturday July 15, 2017," said Jim Neville, First President of Three Rivers Alfisti.  "Alfa Romeo's return to the US, and the launch of our new Chapter, present a great opportunity for owners to share their love for these automobiles."

 Gwen Lewis, Vice President - Gwen is also Vice President of Marketing/Online Operations at the Ron Lewis Automotive Group.  Ron Lewis Alfa Romeo (www.ronlewisalfaromeo.com) is the newest franchise addition to the family-run dealership group.  "To celebrate the launch of our Chapter, Ron Lewis Alfa Romeo will subsidize a 1-year Standard membership of any new Alfa Romeo customers July 15, 2017-December 31, 2017," said Gwen Lewis.  "We're excited to welcome our customers to the joys of Alfa Romeo ownership and to introduce them to a local group who share the same affinity."

Bernard Martin, Secretary/Webmaster - Bernie is the Founder and President of Rapid Production Marketing in Pittsburgh.  In 2009, Bernie created the Italian Cortile in conjunction with the Pittsburgh Vintage Grand Prix.  Owner of a 1988 Alfa Romeo Spider, Bernie completed a 2,890 mile round trip journey to the Amelia Island Concours d'Elegance in March 2017 in his Alfa.  "We're already receiving positive feedback about forming the Three Rivers Alfisti," said Bernie Martin.  "All the pieces are in place to make this Owner's Club a success after many years of trying."

About the Three Rivers Alfisti

Founded in 2017, the Three Rivers Alfisti's mission is to foster and promote activities not for profit, relating to the ownership, operation and history of Alfa Romeos; to make available and to disseminate technical information useful in promoting knowledge and understanding for the efficient and safe operation of Alfa Romeos; to organize social, educational and amateur tour driving events; and to teach, promote and encourage safe and skillful driving in both competition events and upon public highways. For more information and membership links, visit //3riversalfisti.weebly.com/.


RON LEWIS ALFA ROMEO CREATES GIULIA "ART CAR" 

 

PITTSBURGH, PA - July 10, 2017 - Ron Lewis Alfa Romeo today announced it is creating an "Art Car" with a 2017 Alfa Romeo Giulia, dipped by 304Dips, and painted live by local Pittsburgh artist, Dave O'Brien.  The painting on the Giulia will take place live in Market Square, Pittsburgh on Wednesday, July 12, coinciding with the Pittsburgh Vintage Grand Prix's Press Conference.   Set up will begin around 9am with painting anticipated between 10am-2pm.  

Ron Lewis Alfa Romeo is providing a 2017 Alfa Romeo Giulia as the "canvas" for this work of art.  Spectators are welcome to watch Dave O'Brien in Market Square as he creates a piece of mobile artwork, inspired by his roots in Pittsburgh.  

After the painting is completed in Market Square, Ron Lewis Alfa Romeo will have the "Art Car" on display at the Tune-Up at Atria's Bridge Party later that evening, as well as at the Ron Lewis Alfa Romeo booth at the Pittsburgh Vintage Grand Prix's Italian Cortile on July 15-16.  

Dave O'Brien was chosen by Ron Lewis Alfa Romeo as the artist for this project. Dave explains:  "The Alfa Romeo project is something that I have been dreaming about doing for a year now. It's surreal that the opportunity came to me, but I find it important that the car is live painted in Market Square open to the public where anyone can come see the process of artwork made. The experience is not only more interactive, but brings light to the new Alfa Romeo in Pittsburgh. I am very thankful for all or the people who have gotten me to this point in my art career and appreciate all of those key people who made this project happen on July 12th."

304Dips, based in Morgantown, WV was selected as the company to perform the "dip" of the Giulia, providing a liquid wrap spray on coating over the exterior of the Giulia.  The dipping process took a few days to complete and provides the "canvas" for this project.  The liquid paint wrap is sprayed onto a car like paint, but can be peeled off by hand. It is safe, easily removable, and can last for a few years. 

"We wanted to do something big to celebrate Alfa Romeo being chosen as the Proiettore Macchina at the Italian Cortile this year," said Gwen Lewis, Vice President of Marketing/Online Operations at the Ron Lewis Automotive Group.  "We felt that Dave O'Brien was a perfect choice for this project with his Pop Art/Impressionistic style and affinity to Pittsburgh icons."  Ron Lewis Alfa Romeo also has a selection of 'non-dipped' Alfa Romeo Giulias and the 4C in stock, available at www.ronlewisalfaromeo.com and is the only official retailer of Alfa Romeo models in a 50-mile radius from the 20839 Route 19, Cranberry Township showroom. 

 

About Dave O'Brien

Dave O'Brien explores a blend of pop-impressionism through a variety of materials and mediums in each one of his paintings. O'Brien, a Pittsburgh native with an appreciation for art and music at an early age, is self-taught and only began painting in December of 2015 as a means of providing Christmas presents for friends and family members.  Dave debuted his first work in March of 2016 when his Pittsburgh Irish was selected to be featured on the Official Pittsburgh Saint Patrick's Parade t-shirt. More opportunities arose when O'Brien's art was found on Full Pint Brewing beer tap handles and a designer clothing line called, VIDA. Since the fall of 2016, O'Brien experimented with live paintings curated by Redfishbowl™, FAMEE LLC, and Pittsburgh Beautiful, and has worked on art installations for the Carnegie Library of Downtown Pittsburgh, Legends Eatery on North Shore, Delanie's Coffeeshop, War Streets Brewery, and Elite Dance by Damian. Visit www.daveobrienart.com for more information.  

 

Contact

Ron Lewis Alfa Romeo

20839 US 19
Directions Cranberry Township, PA 16066

  • Sales: (724) 776-7400
  • Service: (724) 776-7400
  • Parts: (724) 776-7400

Hours

  • Monday 9:00 am - 8:00 pm
  • Tuesday 9:00 am - 8:00 pm
  • Wednesday 9:00 am - 8:00 pm
  • Thursday 9:00 am - 8:00 pm
  • Friday 9:00 am - 6:00 pm
  • Saturday 9:00 am - 5:00 pm
  • Sunday Closed
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